Reaching consumers on the go, is crucial in this day and age. People are often spending less time at home, and as a result are less exposed to the traditional media of TV, radio, newspapers and magazines. OOH reaches key demographics as key audiences are young, affluent, urban, connected and mobile. These are the groups who are both most heavily exposed to outdoor ads and most likely to respond to them. Research shows that outdoor-exposed audiences are strongly correlated with social media use, and are more active than the population on social media at every stage of their daily journeys. By using outdoor media, XMG OOH concepts will boost your brand and are ideal for generating instant awareness and elevating the perception and credibility of your brand. Brand ambassadors, street teams, digital signage and bus wraps are all great resources to delivering your message. Xperience Marketing Group will help you reach the masses with the ability to target niche audiences. XMG can aid your business in choosing the most suitable outdoor medium and distinguish perfect locations, type and frequency of your out-of-home advertising enabling you to pinpoint specific demographics.