In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital media is extremely pervasive, consumers have access to information anytime and anyplace they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Pushing out content in the digital world is no longer enough… the content you create must have meaning and relevance for your intended audience. XMG will help your organization look beyond the outdated campaign approach of one-off, unrelated buyer interactions by constructing clear-cut strategies for developing customer-obsessed communications, identifying the distinct value that differentiates your company, and making the shift from one-off communications to a continuum approach. A masterful digital campaign will bolster and establish a brand story that builds over time in order to ensure continued relevance, engagement, and progression toward buying.