With the increasing use of smartphone and tablets, every business is expected to have a website that is not only mobile-friendly but consistent and user friendly across all devices. If not, the result is often a very frustrated user. XMG takes an affordable approach to responsive web design (RWD) with cutting edge applications for laying out and coding a website such that the website provides an optimal viewing experience — this is simply, the ease of reading and navigation with a minimum of resizing, panning, and scrolling across a plethora of devices from desktops to mobile phones.The good news is that responsive design is not incredibly costly and or complicated as it sounds and can be implemented in a number of ways. The importance of RWD cannot be overstated, having a responsive website is not only what Google demands…inevitably it will help provide a better user experience, support search engine optimization goals, save your business time and money long-term, and will give your website a competitive advantage over businesses that haven’t yet invested in this technology.